David Lucas Enterprises, Inc.
Business Plan
Executive Summary
The next few pages are a summary of our business plan. The summary includes a concise, but complete description of the market, the market's need, how we propose to satisfy that need and the projected financial rewards.
The Enterprise
David Lucas Enterprises, Inc. will be structured as a C corporation, located in Jacksonville, Florida. There are four principals who will all invest money in the enterprise and who will take primary responsibility for the various operational aspects of the business.
As a new enterprise our primary objective will be to secure funding so that we can develop the required data base and web site to provide service to our customers.
The Market
Our market involves two segments; cities and businesses. The cities will provide about 10% of our service income with businesses providing the rest.
Cities will find this of value because they will be able to present their information in a format specifically designed to assist and attract businesses. Businesses will derive great value from the service because, from a single source, they will be able to evaluate all of the major cities in the United States against a wide variety of selection criteria.
Our objective is to have over 500 cities represented in our database and between 1,000 and 2,000 businesses using the database annually to assist in their location of a new operations site.
The modern business world is focusing on communications and information technology as the driving force for growth. Support for this growth involves production of communications equipment, data storage equipment, computers (and related technologies such as chips, monitors, etc.), software and much more. Because these businesses are accustomed to using "high-tech" solutions for their business, we believe they will embrace our service when planning their expansion.
Alternatives, such as individual city web sites and city information packets represent competition, however the benefits of our centralized data base of all the cities far outweighs the effort involved in using these alternatives.
The Offerings
David Lucas Enterprises will provide, via the Internet, a service to both cities and businesses that helps cities attract new business and businesses determine which city is best for them. Getting started will involve setting up a web site, finalizing data base design, contacting city management, collecting city data and entering it into the data base, developing the user interface, insuring the security of the data and making sure that our web site is properly indexed in all of the most popular search engines.
This service is valuable to a city because it provides an opportunity for them to present their information to a wide audience of potential new businesses. Businesses benefit by having essential city information available in one database. They will have the ability to specify qualifying criteria and get a list of cities that meet those criteria.
Initially the collection, organization and entry of data about the cities will be very time and people intensive. We estimate that each new city we add to the database will require about two man weeks (on the average) of effort. It will require about one year to construct a database with enough information to be of interest to businesses. Once the database is on-line, a primary service objective will be to review the information on every city no less than once every six months. In addition we encourage the cities to provide us with updated information anytime a change occurs (especially personnel changes).
Our objective is to be recognized as the premiere data base for evaluating the pros and cons of moving a business operation to any given city.
We expect our database to be populated with information from over 500 U.S. cities and 50 to 100 international cities that will pay for the service. We also expect about 500 businesses to pay to use the database in the first year growing to about 2000 businesses in the fifth year.
We will promote our service using literature, links with other relevant web pages, a strong push to gain publicity, advertising in strategic planning, financial and human resource publications and a direct mail program.
We want you to be a part of this plan!
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